This encompasses everything about search engine optimization (SEO).
However, what worked in the past to improve your website's rating in the SERPs isn't always going to work in 2022.
Google has made it clear that they are aiming to eliminate spam and enhance the number of links pointing to interesting and informative material that provides a great user experience.
In fact, they have addressed this in their Core Algorithm update for November 2021.
This means that altering your approaches now is the best way to guarantee success in terms of the number and type of Google traffic your website receives.
So, are you ready to dive in and learn more about the most effective trends for achieving your objectives? Here are nine SEO trends for 2022 that can help you improve your rankings.
1. Data Collection by a Third Party
2. Improved Page Speed
3. Expanded User Experience
4. Improved User Intent Focus
5. Refreshed Existing Content
6. More Evergreen Content
7. Omnichannel Digital Campaigns
8. Interactive Experiential Learning
9. Google Discover Optimization
Highlights: SEO Trends to Watch in 2022
1. Data Collection by a Third Party
Google has shaken things up in recent years by pressing for the removal of third-party cookies.
From the perspective of the user, this is a fantastic move that significantly improves personal data protection.
But what about marketers? It can feel like you've been shot in the foot.
That's why, in 2022, implementing a first-party data-collecting strategy should be at the top of everyone's SEO to-do list.
What is the mechanism behind this?
Essentially, website owners use search engines like Google and Bing to attract a large number of new clients and possible leads to their sites.
They can then give incentives for people to request quotations, join up for an email list, or use any other captive tactic to obtain first-party contact information.
This is a critical subject for all digital marketers to understand right now, as the capacity to reach your target market via third-party cookies and other information is rapidly dwindling.
2. Improved Page Speed
While page speed may be something that appears on these SEO trend lists every year, there's a reason for that.
Consider that for a moment. Isn't it true that new Android and iPhone models are released every year? Tablets, laptops, and desktop computers, as well as the latest tablets, laptops, and desktop computers, all have this feature.
These gadgets have quicker processing, which means they can load websites faster. If you don't do your share to make sure your website is up to date, you risk alienating your visitors.
Furthermore, Google has stated that page speed is a criterion that is taken into account when ranking websites.
This means that increasing yours benefits both your website's overall user experience and your chances of landing on page one of the SERPs.
Don't know where to begin?
There are a plethora of excellent SEO plugins for WordPress and other platforms that can identify technical areas where you can enhance page load time.
If that doesn't work, you may need to upgrade to a more expensive plan with your web host.
3. Expanded User Experience
Let's be honest. Expanded user experiences aren't necessarily a fad that will fade away with time.
Focusing on offering your site visitors the best possible experience when they're on your website, on the other hand, is becoming a driving force in search marketing.
We must dissect this concept to fully comprehend it.
To begin, keep in mind that a website with numerous faults, an outdated appearance, and a poor navigation structure is likely to be abandoned as soon as visitors arrive.
Next, keep in mind that Google tracks and considers the amount of time spent on a website when it is linked from a search result.
A website that users don't stay on to receive the answers they need, in their opinion, is either irrelevant or spam.
And, as we all know, those are the two factors that can turn Google off when it comes to selecting links for the first page of results.
That means that people who abandon your website due to a poor user experience will have an impact on your ability to rank high in Google's search results.
So, what's the solution?
Begin by browsing and using your website as if you were a guest. Don't be scared to mix things up if you find something irritating or generally unpleasant in the process.
4. Improved User Intent Focus
When considering SEO trends for 2022, it's also essential to mention putting a greater emphasis on user intent on your website.
While that may sound like a lot of jargon, the bottom line is that people exploring the web are seeking a specific answer to a specific issue, query, or problem.
As a digital marketer and content developer, your responsibility is to consider:
How are these people going to find that solution?
And how you might format your material to provide them with the information they require.
Focusing on making your solution the greatest fit for their needs will increase organic traffic, keep visitors on your site longer, and help you create trust with your target demographic.
Aside from that, Google is already expanding the search to include more AI-powered and sensible results.
While this may not be the case in 2022, it is best to start planning today by orienting your content in this direction.
5. Refreshed Existing Content
What's the next major thing on the list of SEO trends to watch in 2022?
Of course, the content has been updated.
Making revisions to a story or news piece was ridiculously expensive before the internet.
Publishers had to think about material costs, distribution concerns, and then getting the updated information into the hands of readers at the moment.
What's the good news? The internet is subject to change at any time.
This means that all website owners should review their current content and see if there is an opportunity for more details, lengthier language, or more targeted keywords.
Consider it a manner of beefing up the already great items for a larger, badder, and better version.
As a result, in the future year, you'll be able to rank better and outperform your competitors in terms of organic traffic.
6. More Evergreen Content
While going back and refreshing your old content is a terrific idea, let's talk about adding additional evergreen content for a moment.
Both concepts are based on the same underlying value: content is still king among SEO trends, regardless of the year.
This implies you can only rely on something other than your existing content to bring in new visitors this year.
Instead, make a plan to expand your website's architecture with additional evergreen content.
After all, the more pages you have with various keyword concentrations, the easier it will be for someone to find the information you provide.
You establish your brand or organization as an expert in your sector when you supply additional information.
Experts in a certain sector are thought to be more trustworthy, making it easier to gather first-party data such as quote requests, lead generation forms, and email marketing signups.
Do you see where this is going?
If you just accomplish one thing from this list of SEO trends for 2022, make it the addition of additional evergreen content to your website.
7. Omnichannel Digital Campaigns
For many digital marketers, compartmentalizing key components of their overall strategy into discrete buckets — each with its own branding, goals, messages, and more — can be much too simple.
The issue is that today's consumers are everywhere at the same time.
Do you need an example? Consider the average human. They're on Instagram and Facebook, among other social media platforms. Perhaps they use Snapchat, TikTok, or Pinterest.
Then they turn to Google for answers to their questions or solutions to their difficulties.
If you don't have an omnichannel strategy in place, these same consumers may overlook your page after seeing you on another channel.
Why?
Different branding on different pages can be confusing, which means they're probably skipping over your website in the SERPs since they can't see how everything is connected.
This implies that having a consistent, simplified strategy for all of your digital marketing activities is more crucial than ever.
8. Interactive Experiential Learning
The usage of interactive experiences is a unique addition to the list of SEO trends to pay attention to in the future year.
Quizzes, guides, movies, and anything else except plain text that draws a visitor in and allows them to interact with your page.
What makes this style of material better for search is that it provides the user with the information they want in a more remembered and navigable format.
Interactive experiences are also a wonderful method to improve user experience and differentiate yourself from your niche's competitors.
While it may not be possible to convert every evergreen topic on your website to an interactive format, it is a good idea to look at which pages and keywords are already bringing in a lot of organic traffic.
Then come up with some ways to expand them using interactive material.
9. Google Discover Optimization
The addition of Google Discover to this list of SEO trends for 2022 is a lot of fun.
What is Google Discover, and how does it work? It's a feed that gathers relevant information based on what a person looks for most frequently and displays it at the top of the search page.
Consider it a "friendless" feed that provides you with the most recent stories, articles, media, videos, and more based on themes that are either trending in your area or match many of your general search interests.
It's critical to incorporate a visual photo that corresponds to your topic and keyword as a digital marketer aiming to improve search exposure.
This image is always included in the Google Discover search listing, making it absolutely critical if you're aiming to rank in this capacity.
Finally, you must continue to create excellent content that is relevant to your audience's interests and requirements.
When you do this, Google is significantly more likely to add your page to Google Discover, resulting in more organic traffic than when you use other SEO strategies.
Highlights: SEO Trends to Watch in 2022
As the calendar page turns to a new year, it's time to start thinking about digital marketing strategies for the coming year.
These nine SEO trends are an excellent place to start, but they all boil down to something that every search engine expert knows:
The quickest and most popular strategy to attract more organic traffic, rank better in the SERPs and extend your audience is to provide interesting, useful, and valuable content for your audience.
Don't know where to begin with your marketing this year?
With our 2022 Marketing Planning Bundle, our Rock Content team of professionals has you prepared. It's a risk-free method to get a leg up on the competition!
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